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Privacy Policy

Effective date : April 18, 2016

Six Flags Entertainment Corporation and its subsidiaries ("Six Flags" or “La Ronde” or  "we" or "our" or "us") are committed to respecting your privacy.  It is your responsibility to review this Privacy Policy carefully, especially before providing any personal information at our theme parks ("Parks") or through this website at www.laronde.com (the "Site").

To jump to a particular section, click on the relevant link. Otherwise, scroll down to read the entire Policy.

Scope of Policy

La Ronde collects certain information about or related to you through this Site :

Personal Information.  Personally identifiable information ("Personal Information") is any information that can be used to identify a specific individual, such as your name, email address, mailing address (including postal code), phone number and credit card information.

Anonymous Information.  Anonymous information is information that does not identify you specifically including information collected automatically by your browser or device ("Anonymous Information"), such as your IP address.

This Privacy Policy describes the types of information collected from you, what we do with it, with whom we share it, and how you can correct or change such information.

This Policy may be supplemented or amended from time to time by additional privacy notices (“Privacy Notices”), provided at the time we collect your information. For example, certain pages of this Site may contain Privacy Notices providing more details about the information we collect on those particular pages, why we need that information, and choices you may have about the way we use that information.

Your Consent

By using this Site, you are consenting to the collection, use, disclosure, and transfer of your information as described in this Policy (and any Privacy Notices that apply to you). If you do not consent to the collection, use, disclosure and transfer of your information as described in this Policy (and any Privacy Notices that apply to you), you may not use this Site.

Your Choices

In General. We respect your right to make choices about the way we collect, use, and disclose your information. This Policy describes some of your choices. We may ask you to indicate your choices at the time and on the page where you provide your information.

Ability to Unsubscribe. You can visit the Parks and use the Site without providing any Personal Information, but if you decline to provide Personal Information, you may not be able to use certain services or features. If you have previously provided Personal Information to the Site and have subscribed to one or more email newsletters or are receiving emails or other communications from the Site and you no longer wish to receive such emails, please discontinue your subscriptions by selecting the "unsubscribe" link at the bottom of any message. If you have previously provided Personal Information to La Ronde or any of the Six Flags Parks and have subscribed to one or more newsletters or are receiving direct mail from us and you no longer wish to receive such communications, please discontinue your subscriptions by contacting us at infolaronde@sixflags

Ability to "Opt-Out". You may choose to "opt-out" of receiving promotional materials from us and/or our business partners at the time that you are asked to provide your Personal Information either at the Site or at a Park. If you ask that we stop using your Personal Information, we will honor that request.

This Policy May Change

From time to time, we may revise this Privacy Policy to reflect industry initiatives, changes in the law or technology, or changes in our practices regarding information collection and use. A revised version of the policy will be posted on the Site.

You can determine when this Privacy Policy was last revised by referring to the "Effective Date" legend at the top of this page. Any changes to this Privacy Policy will become effective upon posting of the revised Privacy Policy on the Site. By continuing to use the Site following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Privacy Policy, as it may be amended from time to time, in whole or in part, please do not continue using the Site.

Information We Collect

Information You Manually Provide (using your keyboard, mouse, or touchpad). Personal Information is collected when you provide it at the Parks and/or interact with the Site, for example, when you purchase season passes or products or services via the Site; activate season passes at the Parks; or register for sweepstakes, contests and other promotional opportunities.

Information From Third-Party Social Media Platforms. You may be able to register with, log on to, or enhance your profile on this Site by choosing to automatically populate the requested data fields with information you previously provided to a third-party social media platform (such as Facebook or Twitter). By doing this, you are asking the third-party platform to send us information, including personal information, from your profile on that platform. We treat that information as we do for any other information you give to us when you register, log on, or enhance your profile.

Anonymous Information. La Ronde collects information that is sent to us automatically by your web browser or mobile device. This information typically includes your IP address, the name of your operating system, the name and version of your browser, the date and time of your visit, and the pages you visit. The information we receive may depend on your browser or device settings.

We collect Anonymous Information through the use of various technologies to make the Site more interesting and useful to you and for various other purposes related to our business.  For example, when you use the Site, we collect your IP address, which is a unique identifier that is associated with your computer. We analyze IP addresses in the aggregate for system administration purposes and to gather broad demographic information. We do not link IP addresses to any Personal Information, so although your session on the Site will be logged, you will remain anonymous to us and the Site.  However, La Ronde reserves the right to link Anonymous Information with any other information held by La Ronde.

Use of Cookies and Similar Technologies. In order to improve the Site and provide more convenient, relevant experiences to our guests, we may use "cookies" and similar devices to track your activities on the Site.  Cookies help us track the number of users on the Site, number of downloads and types of products and services used.  The information collected through cookies and similar technology is Anonymous Information.  Six Flags does not generally use this information to identify you personally but the Anonymous Information may be combined by us to collect and use information in a form that is personally identifiable.  Most Web browsers are initially set to accept cookies. If you prefer, you can set your browser to refuse cookies or to alert you when cookies are being sent, but it is possible that some parts of the Site will not function properly if you do so.

Information About Third-Party Cookies

Many advertisements are managed and placed on the Site by third parties.  Such third parties may use cookies or other technology to collect Anonymous Information in order to provide advertisements about products and services of interest to you.   If you click on an advertisement on the Site and link to a third party's website, then this Privacy Policy will not apply to your Personal Information collected on that third party's website and you must read the privacy policy posted on that website to see how your Personal Information is collected and used.  In addition, we may supplement Personal Information that we have collected directly from our guests with other information that we obtain from third parties. When we associate information that we obtain from third parties with Personal Information that we have collected under this Privacy Policy, we will treat the acquired information like the information that we collected ourselves and, except as permitted by this Privacy Policy, the information will not be shared with third parties. If you prefer, you can set your browser to refuse cookies or to alert you when cookies are being sent, but it is possible that some parts of the Site will not function properly if you do so.

How We Use Your Information

Generally, we use the information we collect through this Site:

  • To provide the information, products and services you request;
  • To provide you with effective customer service;
  • To provide you with a personalized experience when you use this Site;
  • To contact you with information and notices related to your use of this Site;
  • To contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us);
  • To invite you to participate in surveys and provide Feedback to us (in accordance with any privacy preferences you have expressed to us);
  • To improve the content, functionality and usability of this Site;
  • To better understand your needs and interests;
  • To improve our products and services;
  • To improve our marketing and promotional efforts;
  • For security, credit or fraud prevention purposes;
  • For any other purpose identified in an applicable Privacy Notice, click-through agreement¹ or other agreement between you and us.

How We Share Your Information

Disclosure to Third Parties for Administrative Purposes.  Like many businesses, we sometimes hire other companies to perform certain business-related functions on our behalf such as hosting specific portions of the Site, maintaining databases, administering contests, mailing information and processing payments. When we employ a third party to perform these functions, that third party will only be provided with the particular Personal Information it needs to perform its function, and is required to protect the Personal Information. For third party sponsored contests, or other contests or promotions, we may request Personal Information from you that may be shared with the sponsor upon request.

With Other Users of this Site. You may be able to submit User-Generated Content² on or through this Site. Similarly, User-Generated Content that you post on our Facebook page or through Twitter may automatically appear on this Site using functionality made available by those third-party platforms. In this Policy, “User-Generated Content” or “UGC” refers to content that you post using social networking tools and that does not constitute “Feedback”³. Any personal information contained in UGC can be read, collected, or used by others. In addition, we may use UGC you submit for advertising campaigns and other promotions. Therefore, you should have no expectation of privacy with respect to UGC you submit on or through this Site.

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¹You could be asked to express your consent on the Site, for example, by checking a box or clicking on a button marked “I agree”. This type of agreement is known as a “click-through agreement”.

²The term “User-Generated Content” or “UGC” means all of the text, photographs, images, illustrations, graphics, sounds, video and other content you post using the social networking tools we make available to you and that does not constitute “Feedback.”

³The term “Feedback” refers to the content you post on or through this Site that is specifically about how we can improve this Site and the products and services we make available through this Site.

 

With Third-Party Social Media Platforms. We may provide functionality on this Site that allows you to automatically post information about the actions you take on this Site to a third-party social media platform (such as Facebook or Twitter). If you choose to take advantage of this functionality, people with access to your profile on the third-party platform may be able to see the actions you have taken—for example, the comments you have posted or the items you have purchased. Thus, you should have no expectation of privacy in those actions. Further, if you choose to link your profile on this Site with an account on a third-party social media platform, we may share the information in your profile with that third-party platform.

Disclosure to Third Parties for Promotional Purposes.  Subject to your ability to unsubscribe or "opt-out," we may also share your Personal Information with certain third parties so that they can send you promotional materials about products and services (including special offers and promotions) offered by them.  This information may be sent to you by postal mail, email or other means.  In addition, for third party sponsored sweepstakes, contests or promotions, we may request Personal Information from you that may be shared with the sponsor upon request.  When we share your Personal Information with such third party, your Personal Information will become permanently subject to the information use and sharing practices of the third party, and the third party will not be restricted by this Privacy Policy with respect to its use and further sharing of your Personal Information.

In aggregate or de-identified form. We use information collected through this Site to create a compiled, aggregate view of usage patterns. We may share aggregate information with third parties so they can better understand our user base. We may also share with third parties information about how particular individuals use this Site, but only on a de-identified basis (“Individualized Data”). Individualized Data is not personally identifiable, but it does reflect the usage patterns of a particular Site user, as opposed to Site users collectively. We may provide basic demographic information (gender and age) in conjunction with providing Individualized Data. Third parties typically use this information for analytical purposes and to market their own products and services. It is possible that third parties will attempt to “re-identify” de-identified data, and you should know that this is possible using external points of reference.

Change of Ownership.  If Six Flags sells all or part of the Site or makes a sale or transfer of stock or assets or is otherwise involved in a merger or business transfer, we may, in our sole discretion, transfer, sell or assign your Personal Information to a third party as part of or in connection with that transaction. Upon such transfer, the privacy policy of the acquiring entity may govern the further use of your Personal Information.

Other Disclosures.  In addition, we may disclose Personal Information without providing you with a choice under the following limited circumstances to: (i) protect the legal rights, privacy or safety of La Ronde and it affiliates or its or their employees, agents and contractors; (ii) protect the safety and security of guests to the Parks or the Site; (iii) protect against fraud or other illegal activity or for risk management purposes; (iv) respond to inquiries or requests from public authorities; (v) permit us to pursue available remedies or limit the damages that we may sustain; or (vi) comply with the law or legal process.

As Described in a Privacy Notice or click-through agreement. We reserve the right to disclose your information as described in any Privacy Notice posted on a page of this Site where you provide that information. By providing your information on that page you will be consenting to the disclosure of your information as described in that Privacy Notice. We also reserve the right to disclose your information as described in any click–through agreement to which you have agreed.

How We Protect Your Information

La Ronde takes reasonable precautions to provide a level of security appropriate to the sensitivity of the information we collect. Although we use reasonable measures to help protect your information against unauthorized use or disclosure, we cannot guarantee the security of information provided over the Internet or stored in our databases and will not be responsible for breaches of security beyond our reasonable control.

A Note About Children’s Privacy

We recognize the need to provide additional privacy protections for children who visit the Site. At various places on the Site, we may ask users for their age. By using the Site you agree to respond truthfully and accurately about your age. The Site does not knowingly collect personal information or data from children under the age of 14. Children under 14 years of age are expressly prohibited from submitting or posting any Personal Information on the Site.

Links To Other Websites

You may encounter third party advertisers in the Parks and the Site may include third party advertising. These third parties' websites and advertisers, or the Internet advertising companies that work on their behalf, may use technology to send the advertisements that appear on the Site directly to your browser. They automatically receive your IP address when this happens. They may also use cookies and other technologies to deliver advertisements, collect information about the effectiveness of their advertisements, and to collect anonymous information about your visits to the Site, such as the number of times you have viewed an advertisement (but not your name, address, or other Personal Information).

Please note that third party advertisers in the Parks and those that provide links to their sites through the Site do not necessarily follow this Privacy Policy. For instance, clicking on an advertisement or on links or other elements on the Site may take you to an entirely different website owned and operated by a third party. Links to other sites may use our logo as a result of a co-branding/sponsorship agreement. These sites may send their own cookies to you and may collect information and make use of that information in ways that the Site would not. Once you have left the Site, this Privacy Policy will no longer apply to Personal Information or any other information collected from or provided by you to a third party. You should check the applicable privacy policy to determine how that third party or website will handle such information.

Access to Your Information

If you would like to correct or change the Personal Information that you have previously provided us, please contact us at infolaronde@sixflags.com. We will take reasonable steps to update or correct Personal Information in our possession.

Website Hosting Location

Six Flags is a U.S. corporation. The servers that support this Site are located in the United States. Your information will generally be stored in Six Flags databases or databases maintained by our third-party service providers on servers and data storage devices located in the United States.

Governing Law

This Policy shall be governed under the laws of the province of Québec.

Questions About This Policy

If you have any questions about this Privacy Policy, Personal Information gathered at the Parks or by the Site, or about the operation of the Site, please contact us at infolaronde@sixflags.com. The corporate offices of La Ronde are located at 22, chemin Macdonald, St. Hélène Island, QC H3C 6A3 (514-397-2000).